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 Focus on one subject at a time. Embrace negative space. Find interesting perspectives. Look for symmetry. Capture small details. Make your followers laugh. After you take a great photo, it’s time to add a finishing touch — an Instagram filter. Instagram filters are easy to use and can help give your account a unique aesthetic. Here are a few of our favorite filters: Clarendon: Canva revealed that Clarendon is the most-used Instagram filter in the U.S. and it highlights lighter areas of an image and darkens darker areas. Valencia: This popular filter adds a yellow tint to your image — making it warmer and brighter. Valencia is a great pick for nature photography. Juno: Juno brightens the reds, yellows, and oranges in your image. Try using this filter with street and urban photography. Slumber: This filter desaturates the colors in your image and adds a haze. It makes photos feel dreamy or retro. Ludwig: Ludwig intensifies your picture’s colors and lighting, so if your image is bright, this filter will make it even brighter. It’s great to use on pictures of architecture. 4. Start posting. Once you've created and optimized your profile, have someone manning it, and know a thing or two about phone photography and photo editing, it's time to start posting. It's a good idea to have a solid number of great posts up — maybe 15 or so — before you start really engaging people and working down this list. That way, when people visit your profile, they'll see a full screen of photos instead of just a handful, so they know you'll be posting great content regularly.

  To start posting on Instagram, download this social media content calendar template and start planning out your Instagram posts. Over time, you'll want to build up a backlog of photos for times of need, like the weekends or when you go on vacation. Keep your target persona in mind when you first start planning out your posting schedule, as that can drastically change your posting timing and frequency — especially if you're targeting an audience in a different time zone. (Download this free template for creating buyer personas, if you don't have a few already.) Optimizing your schedule for your specific audience might take time and experimentation. Our sources found that the very best times to post on Instagram were Mondays and Thursdays at any time except between 3:00–4:00 p.m. for the time zone of your target persona. (For a United States audience, your best bet is to combine Eastern and Central time zones, as they represent almost 80% of the U.S. population. For audiences located outside the U.S., use whichever time zones your target audience uses.) However, because Instagram is primarily an app for use on mobile devices, users tend to use the network all the time, any time — although many users engage with content more during off-work hours than during the workday. Some businesses have also seen success with posting at 2:00 a.m., 5:00 p.m., and Wednesdays at 7:00 p.m. Experiment with these to see if they work with your audience.

  Create stunning Instagram content in minutes using these customizable Photoshop templates for posts and Stories. Download now 5. Curate your Instagram content. Although it's best to have only one or two people manning your account, one or two people can't be everywhere at once taking photos. What about that fun sushi night the engineers had last night? Or the event your Head of Sales spoke at earlier this week? There's a whole breadth of content you'll want to post to Instagram, and more often than not, one person won't be able to keep track of it all. One solution is to create a system where you can curate photos and content from members of your team. There are a few ways to do this. One is to create a specific email address for employees to send their photos, short videos, memes, hyper lapses, and so on. Just encourage people to put a subject line on these emails so you can more easily sort through the photos they're sending. While this doesn't seem like the smoothest way to curate photos, it's actually the easiest for the people sending you photos — and the easier you can make it for them to send content, the more content you'll get. If your team shares a Box or Dropbox account, you could also create a shared folder where people can automatically drop their photos and videos. This just makes a few more steps for the people sending you the content, and not everyone might have that app downloaded on their phones. Another way to curate content is to encourage both your employees and customers to post images and tag your Instagram account. This will alert you to a new tagged post, and you can repost the content on your own Instagram account or to your Instagram Story.

 Instagram Guides are the perfect tool for sharing curated, scrollable content with your community. They give users a simple way to consume a collection of Instagram posts, products, or places in an easy-to-digest format. Despite all this though, Guides are still relatively underused — which makes them a great opportunity to set your brand apart on Instagram. What is a Guide on Instagram? Instagram Guides are like a miniature blog right on Instagram. They allow users to scroll through a curated flow of content with commentary — similar to a blog post. a collection of instagram guides They can be used to curate gift guides, product highlights, content roundups, FAQ guides, travel recommendations, restaurant reviews, and so much more. They’re unlike any other Instagram feature because you can curate feed posts, products, or locations from across Instagram, bringing it all together with your commentary.

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 Plus, your Guides all live in one, dedicated place on your profile: the Instagram Guides tab. How to find Instagram Guides on Later Medias Instagram page When a user clicks on an individual feed post in a Guide, they’re directed back to the original post — making them great for giving old content a new lease of life. Hello, evergreen content! Later is a social media scheduling tool trusted by over 4M businesses, creators, and social media managers. Plan and automatically publish your Instagram posts with Later – sign up for free today: Schedule All Your Social Posts for Free Spend less time posting to social media and more time growing your business.

 Get Free Account! How to Make a Guide on Instagram To create your first Guide, tap the plus icon on the top-right of your profile page and select “Guide.” Click the top right corner on your Instagram profile to begin creating an Instagram guide From here, you can choose from three different formats: Places, Products, and Posts. Select the type of Guide you want to create, and follow the in-app prompts to curate your content. Choose 1 of 3 Instagram guide formats Once you’ve chosen the Places, Products, or Posts that you want to feature in your Guide, you can re-arrange the blocks, “Add a Title” and “Change Cover Photo,” as well as adding titles and commentary (optional) for each content block.

 steps to change guides cover photo When you’re happy with your curated Guide, select “Next” in the top-right hand corner of the screen and then “Share.” how to share an instagram guide Published Guides are not shared to your main profile feed (yet). Instead, they are housed on a dedicated Guides tab on your profile. Guides are also surfaced in your followers’ Home feeds in the immediate hours and days after publishing. What Are The Different Types of Instagram Guides? #1: Instagram Place Guides The first Instagram Guide format is a collection of places. These Guides are great for city guides, restaurant guides, and travel recommendations.

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 three examples of instagram places guides You can search locations from Instagram's library, or choose from past locations you've tagged or saved in feed posts. When you choose a place, you can pick an image that has been tagged with that location to feature in your Guide. tastethesix sushi in a places Instagram guide #2: Instagram Product Guides The next type of Instagram Guide you can curate is a Product Guide. This Guide is perfect for product releases, product recommendations, roundups, or gift guides.

 three examples of instagram product guides You can attach and link any product listed on Instagram. If you want to include a product from a brand's Instagram Shop, you can either search for it or select from your Wishlist. Shayla Oulette Stonechilds instagram guide #3: Instagram Post Guides The next type of Instagram Guide you can share is a roundup of Instagram feed posts. three examples of instagram post guides You can collect Instagram posts that you’ve created or saved (even if you're not the original author of a post). Post Guides are great for roundups and curating lists of resources — they're perfect for sharing educational content or reflecting on current news or events.

 Where to Find Instagram Guides To access an Instagram Guide, visit a user’s profile page and select the Guides icon at the top of their profile feed: How to find Instagram Guides on Later Medias Instagram page If you can’t see this icon, it’s because that user does not have any published Guides. You can also discover recommended Product Guides by visiting the Shop tab and tapping the “Guides” button at the top of the screen. searching for instagram guides Best Practices for the Instagram Guide feature Ready to create the best Guides for your brand? Here are four top tips to keep in mind: Tip #1: Think About What Your Audience Wants Using the Instagram Guide feature is a great way to curate and organize content for your followers — the creative opportunities are endless.

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  Think about what Instagram content your audience has been engaging with most, and use this information to influence your Guides content. For example, at Later, our audience is full of small business owners and social media managers who are on the lookout for social media tips. Knowing that, we created a Guide highlighting five of our favorite social media podcasts. If in doubt, ask your audience. Share an Instagram Stories question or poll sticker and ask your followers what type of Guides they'd be most interested in. Tip #2: Share Instagram Guides in Stories Since Instagram Guides aren’t shared on a user’s main profile feed, you may want to give them an extra boost on Instagram Stories. Luckily, you can easily share Instagram Guides to Instagram Stories. How to share an Instagram guide to your Instagram story Here’s how to share Instagram Guides in Stories:

  Open your Instagram Guide Tap the paper airplane icon in the bottom left-hand corner Select “Add guide to your story” It's that simple! Tip #3: Highlight Your Community If you’re a brand, this is a great way to show your products in the wild and provide valuable context. Think about creating a guide that showcases your customers wearing or using your products like @tjswim: TJ Swim uses an Instagram guide to showcase images from their customers You can find user-generated content (UGC) by manually scrolling through your tagged photos and branded hashtag page.Or you can make the UGC search process a breeze by using Later’s Collect features:

  Later’s Search by Hashtag Collect media from mentions Easily find and collect media from tagged photos Ready to use Later to easily find and curate UGC for your feed? Check out Later’s Collect tools now! Find (and share) user-generated content – right from Later! Find user-generated content from hashtags, tags, and mentions, then add it to your media library in just a few clicks! LEARN MORE! Tip #4: Use Guides to Build Strategic Relationships Guides are a great way to shine a spotlight on brands, creators, or peers in your network — which can be huge for profile building.